What is a QR-code and what is it used for?
QR is short for Quick Response, which is a type of barcode that can be read by mobile phones. The technology of QR codes originates from the Japanese car industry, but in the past few years it has made great progress and is used increasingly in various marketing and information material. Due to the quick readability with mobile units, QR codes have become popular in situations where you want the user to have quick access to a specific type of information. Such as vCard, web adress, app store direction and payment options.
For simplicity we can call it a print based web address. A web address can be easily transformed into the well-known shape of a QR-code, and by using your smart phone’s camera and a QR-app you will be sent straight to the web address. Any actions taken can then be tracked, in order for us to withdraw information about your users and the movements made when using these codes. The time, place, type of phone and operative system can be useful data for marketers.
The technical specifications of QR-codes follow an ISO-18004 standard, which makes the codes work worldwide.
The QR-code consists of a mosaic pattern of dots, which creates an image of the information stored within. The three squares placed on the corners work as guides, and permits legibility of the QR-code from all angles and even on curved surfaces.
If you want to use QR-codes in marketing, they should be used correctly.
Everywhere one can see QR-codes that want to be scanned, but more often than not, one can also see QR-codes in places that make them almost impossible to scan. How are you supposed to be able to scan a QR-code placed on a passing bus, in tv-ads or on marketing boards high up on a wall? Most things in this world have a specific area of usage, and QR-codes are no exception. We use QR-codes on our signs with great results. The user is normally in close proximity of the sign, which makes it easy for the user to grab the phone, scan the sign and engage! Easy! Most importantly, however, when scanning a QR-code you expect to be directed to a web page compatible with mobile units.