What is an NFC-tag and how can you use it?
NFC stands for Near Fields Communication, and is a wireless technology of transfer that allows mobile units to communicate and read NFC-tags with a specified instruction/purpose. An NFC-tag may be described as a small storage unit with information, similar to a USB stick. Contrary to Bluetooth and Wi-fi, which work long distance, NFC-tags work in close proximity, and the mobile phone must almost touch the tag to connect. The NFC-tag doesn’t have a battery, and it’s paper thin. This small storage unit is powered by the small electro-magnetic field created by the mobile phone, and thus establishes radio frequency contact with the phone.
Within the NFC-tag, small pieces of information can be stored. This information may be a vCard, a key code, a payment connection, or, like in our case, a URL. When you touch our signs with an NFC-compatible mobile phone, it will open a URL from the NFC-tag. The mobile phone will then open this URL in the web browser, and you will be presented with the mobile landing page, which again gives you multiple options about how to engage in social media.
We program all NFC-tags with dynamic URL, which means that we have full control of where the user is directed. We also copy protect all NFC-tags, which ensures that the NFC-tag cannot be changed to send your customers to unwanted web sites.
What can NFC-tags do?
NFC is constantly developing new areas of usage. Among these we find services such as payment for public transportation, mobile phone payment, door opening, registering visitors at events, gym membership bracelets, ski passes etc. The opportunities are endless, and with increasing NFC- support by mobile phones, we will see many new ways of using NFC. One of many positive aspects about using this tag is that we have to physically touch the object with which we want to connect. This means that security is very high, as opposed to Bluetooth or Wi-Fi, which send signals to numerous receivers.